Founder & Managing Director @ Lyra Wellbeing - MENA | Driving Corporate Wellbeing Solutions
Current: New
No active campaigns
paul.firthfinstsmm@icasmena.com
Located in UAE (target market) and works in wellbeing/healthcare adjacent field as Founder & Managing Director at Lyra MENA. However, corporate wellbeing is different from clinical patient engagement. No partnerships/BD role indicators for sales partner score. Limited clinic relevance as wellbeing solutions typically target employers rather than healthcare providers. No engagement data provided, so communication priority remains low despite being in target geography.